Porsche X Henry Bucks Centre Launch event
Welcoming Porsche Drivers to the new Centre in Collingwood, Hosted by Official Partners, Henry Bucks
Combining the world of luxury with history in the making
The Client
Henry Bucks and Porsche Centre Melbourne and unique luxury houses in their own right. Henry Bucks established in 1890 is one of Australia's oldest privately owned labels with a multi-brand boutique that curates exclusive men's apparel & accessories from brands like Canali, Zegna and Isaia Napoli. Porsche Centre Melbourne is proud to be a Porsche Exclusive Manufaktur Partner. This certification guarantees the highest possible level of competence in the area of customisation options. To find out more on what we offer as a Porsche Exclusive Manufaktur Partner, please click here. As the oldest right hand drive Porsche dealer in the world, Porsche Centre Melbourne (formerly Hamilton's) has a rich history connection to the Porsche brand.
The Challenge
The Challenge for both brands were to leverage their partnership in a meaningful way that curated a group of individuals unique to both companies to be potential customers, but also the same target audience. We needed to maximise this partnership whilst also providing something new and exciting to an audience who has seen it all and experienced the best of everything.
The Solution
We put together an event by partnering with exclusive vendors like Pommery Champagne and Pure Scott Whiskey to provide something new and elegant. We found some of Melbourne's best wine and whiskey sommeliers and introdduced Porsche customers to a tailoring experience by global professionals. Whilst we also introduced Henry Bucks customers to an event (Porsche Drive Day) which is exclusive for Porsche members only, allowing the invitees to drive all Porsche models, and eat at a 2 hat restaurant for lunch. We ran the event, the media, the coverage, the invitations and ensured the guests were provided with an outstanding experience. We also dealt with the vendors and partners to ensure they were provided with everything the needed.
