When we work on branding projects, whether it's a foundational concept or an update, we begin to uncover insights and exploration into what shape the idea, product or service, website and platforms through the process of exploration and investigation. We tell unique brand stories by understanding the founder's vision. We then create standout visual identities based on audience persona work, and brand guidelines and craft people-friendly digital experiences. From the perspective of UI, UX, design thinking and knowing the concepts inside and out, we can build legacy brands.